Microsoft has always been good at marketing.
Microsoft intended to preview its new gaming console, dubbed Xbox 360, to the world on Thursday via an MTV special. The Redmond, Wash.-based company invited 200 people to attend the Los Angeles taping and asked them not to reveal what they saw until the show's broadcast
[ Details on New Xbox 360 Slip Out Via Pics - Yahoo! News ]
But recently, and especially with their XBox and Halo, they've done a great job with viral marketing. I think, however, that the real genius is inviting 200 people to see this thing, and *wink* *wink* asking them to not tell anyone.
Unfortunately for Microsoft, those few were also armed with digital cameras, which they used to snap pictures of the Xbox 360 console. The photo--which first surfaced over the weekend on Engadget.com--of the console confirmed the authenticity of earlier pictures, showing a silver, slightly concave-shaped console that looks almost as though it's designed to sit atop the slightly convex current-generation Xbox. It also confirmed the so-called "ring of light" theory, which had said the device would sport an oversized power button surrounded by a ring of LEDs, as well as that it would sport two slots for 64MB memory cards and one for a 40GB hard drive on the console's side.
[ Xbox 360 pictures leaked, peripherals and customization revealed - News at GameSpot ]
I bet that none had to sign an NDA. I certainly wouldn't put it past them to have staged a time that taking photos would be convenient with no one watching. I wouldn't be surprised if they put a shill in the crowd to initiate the photo taking. And, even more so, I would easily believe that not one of the invitees actually took a photo of anything, but Microsoft released some photos into the "wild" that appeared to be taken at this event.
When all is said and done, how much did this hurt Microsoft? How much did it help? You do the math...