Why would you name it Wii?

Nintendo has unveiled the new name: Nintendo Wii, the latter standing for 'we.' "While the code-name "Revolution" expressed our direction, Wii represents the answer," said the company in a statement. "Wii will break down that wall that separates video game players from everybody else."

[ Are Wii Ready? Nintendo's Revolution Renamed news from 1UP.com ]

AT&T believes that Wii is pronounced "wee-ee" by US English speakers, and "why-uh" by UK English speakers. I'm not sure how they determind that everyone will know how this is pronounced, though a quick round up of AT&T's peeps shows:

"Audry" UK English - Why-uh
"Anjali" Indian English - Why-uh
"Lauren" US English - Wee-ee
"Rosa" US Spanish - Wee
"Klara" German - Wee
"Juliette" French - Weee

Perhaps Nintendo knows more Europeans than Americans, and has never heard of England...

Props to N8 for seeing this first.

And who put that wall up in the first place? You can check out the video on Nintendo's revolution.nintendo.com website. It's better quality than the embedded one on 1UP's site. And, you'll note, wii.nintendo.com doesn't work. And, apparently, we can blame the Beatles for the name:

You say you want a revolution
Well you know
Wii all want to change the world...