I don't think this is a “Nokia” at all, and Nintendo is really only counting sold NDS systems:
Shoppers spent Thanksgiving week stuffing their shopping bags with Nintendo hardware, setting the stage for 2004 to be the year of the hand-held holidays. Shoppers snapped up more than 500,000 Nintendo DS systems during Thanksgiving week, representing more than 90 percent of all units available in stores across the United States.
[ News : Article ]
So odd that I picked mine up on a whim. I've now noticed that many of the games that I'm interested in aren't out until later this month or even February in some cases. If you do know where the extra 10% of the units are, post here, N8 and Scot would sure appreciate it.
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Disclaimer The opinions expressed herein are my own personal opinions.