How do I get to babble incoherently and have the press quote me?

Or even better, pay me? Clearly some people have figured out how to do this:

Consumers will be able to purchase the software in the United States for 129 dollars and in Europe for 129 euros.

Jupiter Research analyst Joe Wilcox said Tiger puts Apple ahead of Microsoft in technology for PC operating systems.

[ Apple's "Tiger" aims to take a bite out of Microsoft, "Longhorn" - Yahoo! News ]

Exactly how am I going to run Tiger on my Wintel boxes? Or does Joe think I am ready to sell or dump all of my Windows based infrastructure and buy all apples for everything. This may make Apples increase in sales due to it being a more attractive purchase than previously, but their market share is so tiny that Microsoft won't be worried about Tiger at all.

Linux advocates, however, should be worried...