Apple is starting to get my eye

This looks small, light, inexpensive, and clever:

Time to mix things up. Meet iPod shuffle, the unpredictable new iPod. What will it play next? Can it read your mind? Can it read your moods? Load it up. Put it on. See where it takes you. Choose from pocket-size 512MB or 1G models starting at $99 and surprise yourself.

[ Apple - iPod shuffle ]

Too bad my GTI doesn't have a USB interface for the radio...