That's what I assumed...

So you thought that the choice of your company's name or flagship product was a bit out there, guess again...

"LaOX" is a coinage consisting of "Lar," the ancient Roman tutelary god of the household, and "Vox," voice or sound, meaning "the voice of the tutelary god of the household calling for happiness."

[ LaOX Company Information ]

(Of course this is like Stop #1 on my tour of Akihabara if and when I get there...)