What does coffee need that has been lacking in it so far? Oh yeah, more caffeine!

Today, Burger King will officially launch its BK Joe - brewed 100% from premium arabica beans. Sold in decaf, regular and "turbo strength" (extra caffeine), the coffee will be in all of Burger King's more than 7,000 U.S. stores by the end of November.

[ Yahoo! Finance ]

In response to other outfits improving the quality of their bean juice, BK has decided to enter the fray with better beans, and fortification! BK Joe could be the start of a new line of beverages for people too hit to drink Red Bull, but still cool enough to want a good ole cup of joe.

Props to Ken Harris.