Marketing 101

I'm no Seth Godin, but it seems to me that you can't go wrong with a statement like this:

To fight Superman, you can't send an ordinary ape — you need Hanuman," he says, invoking the name of the monkey-god hero of Hindu mythology. "And Banrie is Hanuman."

[ TIME Europe ]

I'm rather sure I overheard a very similar statement in a meeting the other day...