Before I even read the email telling me to upgrade my Rhapsody, G$ was all over the place telling everyone to upgrade:

Listen to the music you love on-demand, with the #1 rated digital music service, Rhapsody Unlimited. Rhapsody's ever-growing catalog of over 1 million songs comprises one of the largest collections of music anywhere. Play today’s hottest hits, find yesterday’s classics, and discover the new artists you'll love tomorrow. Just find the songs you want and hit 'Play', it's that easy

[ Rhapsody.com - Music Services ]

Why? 'cause it's hot!

That's hot.

[ Paris Hilton ]

And I agree. Better player, better quality sound, larger library, new free subscription, new to go subscription, now allows your local library and the Rhapsody library to combine, new personalized offering, and just plain cooler. Though I do keep blocking out the fact that they're owned by the evil empire.