Why, oh why, Netflix?

We will be eliminating Profiles, the feature that allowed you to set up separate DVD Queues under one account.

When? Profiles will be eliminated on September 1, 2008.

Why? While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers.

[ Netflix FAQ ]

Granted, I haven't used this function in a while. With Iman at her mother's during the week, Yaty focused on the baby, and us down to just 2 movies at one time there isn't much need for multiple queues, but when we did use it, it was awesome. Unless this is followed by something amazing, I'm afraid that Netflix is making a bad move.

Update: They're here to stay! Props to Bull for the URL.