It's all in the pitch

I saw an advert for this last night:

The Pancake Puffs™ pan is made from durable, non-stick cast iron which evenly distributes heat over each of the 7 Pancake Puffs™ wells for golden-perfect puffs every time. Simply pour your favorite batter into the wells of the pan, add your filling, turn and enjoy! Each Pancake Puffs™ pan comes complete with the Quick & Easy Recipe Book to get you started making some of the most delicious pancake puff treats you have ever tasted.

[ Pancake Puff ]

But you can't fool me, that's a Takoyaki pan! I assume that marketing an Octopus Dumpling pan to a western market requires a bit of a change in product claims. I can't find one reference to "Octopus Pancake Puffs" on the Pancake Puff website. In the commercial, and I'm assuming the video on the site, they flip the little cakes exactly how the Japanese flip their Takoyaki at a Takoyaki joint, so I'm sure they know exactly what their selling here.