You cannot resist the über-cuteness of Hello Kitty! Cuteness factor 10, full ahead! She'll surf into your heart, and surf away with your money. Bow down and kowtow to her eternal cuteness. You think you are cute? You can't handle the cute!
Seriously, it's like printing money. And now they are combining 2 of the 3 great loves of 11 year old girls everywhere, Hello Kitty and Build-a-Bear Workshop. If they can tie in to Libby-Lu's, we're all up the creek.
Disclaimer The opinions expressed herein are my own personal opinions.