Listen up salesfolks

Words of wisdom from the sage of marketing:

But what if you're selling it in the wrong place?
Or with the wrong tone of voice?

I think context is underrated. Especially online.

[ Seth's Blog: Would you buy life insurance at a rock concert? ]

This is exactly what bugs me about people calling me to sell me stuff. I didn't ask you to waste my time trying to sell me on things that I don't need, or even do need. What on earth made you think that my phone is an acceptable place for you to make your pitch?

What you need to do is be in that right place at the right time when I am thinking about needing services or products like yours. Sure it's harder to determine that place, but I can guarantee it is never, ever, ever, ever on my phone.