Isn't it ironic? Don't you think?

Update on the famous sex.com case hit Yahoo! News via USA Today today:

The case has served as a cautionary tale. Cohen, 57, who built a cyberporn empire in the late 1990s based on the Sex.com name, vows to clear his name. Kremen, 41, a boy wonder of e-commerce in the early 1990s, has bankrolled a phalanx of lawyers and private detectives in the hope of hunting down Cohen and collecting his judgment.

[ Yahoo! News - Appeals court upholds Sex.com ruling ]

Interesting that the story focuses more on the personalities than the legal precedent that this sets, but I had to chuckle when I get to the bottom of the story and see the "context sensitive" advertisement:

Oh peoplefinders.com, usa-people-search.com, and findpeopletoday.com; if it were only that easy...