On one hand it's cool when a company realizes that their fans want to build fan sites, and work with them to make sure it's acceptable to their lawyers, and the fans can still have fun with it. On the other hand it's not cool when some marketing guy just doesn't get it. Case in point: "Resident Evil 4" by Capcom.
I went looking for wallpapers, as I always do, to add to my collection (which gets rotated on my PC at work and home about every 15 minutes) because I'm a big geek. The Resident Evil 4 site had no such downloadables, but did have a "build a fansite" contest, which I figured might have something close. Instead I found a wizard that build this. It's not a fan site, it's a wizard to build mini-marketing sites. What fun is that? And if it appeals to anyone, it would be young kids, who shouldn't be playing this game anyway.
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Disclaimer The opinions expressed herein are my own personal opinions.